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Mubert vs Soundraw: Which AI Music Tool Is Best for Ad Campaigns?

time:2025-07-09 15:46:30 browse:6

If you’re running ads on YouTube, Instagram, TikTok, or anywhere across the web, you know that music can make or break your creative. It sets the mood, reinforces the brand, and drives viewer engagement. But with rising licensing costs and tight production deadlines, more advertisers are turning to AI tools like Mubert and Soundraw to generate fast, royalty-free, campaign-ready music.

But which platform is better for your needs?

In this in-depth comparison of Mubert vs Soundraw for ad campaigns, we’ll explore pricing, licensing, user experience, creative control, and real-world use cases—so you can choose the right AI music generator for your next marketing push.

Mubert vs Soundraw.jpg


Why AI Music Matters in Advertising

Before we dive in, let’s look at why AI-generated music is taking over ad creative workflows:

  • ?? No copyright headaches

  • ?? Faster than custom composition

  • ?? Cheaper than licensing stock tracks

  • ?? Flexible and customizable by mood or genre

  • ?? Perfect for scaling multi-version ads across platforms

Both Mubert and Soundraw offer these benefits—but the way they deliver them is where things differ.


Overview: What Are Mubert and Soundraw?

Mubert

Mubert is an AI music generator that creates infinite, royalty-free music streams using an algorithm trained on real human samples. It's widely used for short-form content, background loops, and quick ad audio. Mubert also offers an API, ideal for scaling ad creative automatically.

Key features:

  • Real-time music generation (Mubert Render)

  • License customization by use case (YouTube, TV, App)

  • Creator Plan and Enterprise-level solutions

  • Music available in genres like lo-fi, electronic, hip-hop, ambient

Soundraw

Soundraw is an AI music platform designed for structured video content, including ads. It lets users choose length, genre, instruments, and even video structure. It excels at matching audio with transitions in video ads.

Key features:

  • Adaptive music that fits video editing structure

  • Stem-level customization (e.g., mute drums, extend chorus)

  • Royalty-free license for commercial use

  • Optimized for YouTube, Meta, and TVC ad formats


Pricing and Licensing: Which Offers Better Value for Advertisers?

FeatureMubertSoundraw
Starting PriceFree plan (limited use) / Creator Plan at $11.69/mo$16.99/month
Commercial LicenseYes (with Creator or Pro plan)Yes (included in paid plan)
Client Use AllowedYes, on Pro/Enterprise plansYes
API AccessAvailable for automationNot available
License CertificateYesYes
Verdict:
  • Mubert is slightly cheaper and offers scalable licensing tiers.

  • Soundraw is better suited for editors needing structure, though pricing is a bit higher.

  • If you're doing volume-based ad generation or want to embed AI into your workflow, Mubert’s API is a win.

  • For one-off ad campaigns or YouTube promos, Soundraw is intuitive and solid.


Creative Workflow Comparison: Mubert vs Soundraw

StepMubertSoundraw
Select Genre & Mood? Yes? Yes
Set Video Structure (Intro, Verse, Outro)? No? Yes
Real-Time Preview? Yes? Yes
Download Stems (e.g. instruments separately)? Not directly? Yes
Music Sync to Video Length? Manual? Auto-matched
Soundraw Advantages:
  • Perfect if your ad has a specific timeline, transitions, or dialogue pacing

  • Allows structural editing—change the drop timing, mute vocals, stretch sections

Mubert Advantages:

  • Generates infinite loopable audio, perfect for background ads, product demos, or “evergreen” ad content

  • Offers mass generation for A/B testing or programmatic ad platforms


Real-World Use Case: Instagram Ad Campaign

Use Case: A fashion brand needs 15-second vertical ad music that’s upbeat and dynamic.

  • With Mubert:

    • Choose “Fashion/Trendy” genre

    • Set duration to 15 sec

    • Render 10 variations

    • Export and license instantly

    • Works well for low-budget, high-volume ads

  • With Soundraw:

    • Choose “Upbeat Pop”

    • Set structure to intro → hook → outro

    • Customize instrumentation

    • Perfect for aligning music with visual transitions or voiceover pacing

Bottom Line:

  • Mubert = fast, scalable, low-lift

  • Soundraw = refined, editor-friendly, narrative-aligned


Which Platform Is Better for You?

Use CaseChoose Mubert If...Choose Soundraw If...
TikTok / Shorts / Reels? Yes? Yes (with trimming)
YouTube Ads? Yes? Yes
Corporate Commercials? (Pro plan needed)? Strong fit
Video Editing with Precise Cuts? Limited? Excellent
Programmatic Ad Platforms? Mubert API? Not available
Sound Design Flexibility? No stem editing? Full stems, full control

Final Thoughts: Mubert or Soundraw for Ad Campaigns?

If you're a solo creator, small agency, or startup brand looking to move fast, stay legal, and keep costs low, Mubert is a strong pick. It’s incredibly fast, scalable, and versatile for background and social ad use.

But if you're a video editor or production team needing tighter control over structure, pacing, and emotional beats, Soundraw offers more depth, especially for story-driven or layered advertising content.

Ultimately, the best choice depends on your workflow:

  • Need volume, speed, and automation? → Go with Mubert

  • Need creative control and video sync? → Choose Soundraw


FAQs: Mubert vs Soundraw for Advertising

Which is better for social media ads?
Mubert is great for rapid production and short-form formats like Reels and TikTok. Soundraw is better if your ad relies on video rhythm or narration.

Do both support commercial use?
Yes, as long as you’re on a paid plan. Free plans are not sufficient for monetized or client-facing content.

Can I use them in YouTube monetized videos?
Yes, both platforms include commercial-use licenses, and you can download license certificates for YouTube Content ID disputes.

Which platform allows stem-level editing?
Only Soundraw allows direct editing of instruments and sections after generation.

Is there an API for large-scale ad automation?
Mubert provides an API that allows you to automate audio generation for hundreds of creatives.


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