Let’s be honest—producing high-quality advertising content is expensive and time-consuming. Between licensing music, hiring composers, and revising audio to match visuals, costs can spiral quickly. But now, there’s a faster, smarter, and more scalable way to handle music production in advertising: AI-generated music.
More and more brands are turning to AI in advertising, particularly AI music generators, to cut costs, reduce production time, and stay competitive in a fast-moving digital world. And the best part? You no longer need a full recording studio or a team of sound engineers to create custom soundtracks.
In this article, we’ll break down how brands use AI music in advertising to stay efficient, deliver on brand tone, and get more value from their marketing budget.
What Is AI Music and Why Is It Useful in Advertising?
AI music is music created using artificial intelligence algorithms. These tools—like AIVA, Mubert, Soundraw, and Amper Music—generate original, royalty-free compositions tailored to your preferences (genre, mood, tempo, instrumentation, etc.).
Instead of paying thousands of dollars for a licensing agency or hiring a custom composer, you can generate high-quality tracks in seconds.
Benefits for Advertising Teams:
? Save thousands in music licensing or composer fees
? Generate unlimited tracks without extra cost
? Match brand tone by choosing the right mood or genre
? Avoid copyright issues through royalty-free licensing
? Fast turnaround for ads on YouTube, TikTok, Instagram, and more
Real Examples: How Brands Use AI Music in Advertising
1. Direct-to-Consumer (DTC) Brands Using AIVA for Instagram Ads
A startup skincare brand used AIVA’s “Electronic Chill” mood to generate music for their short-form Instagram Reels. By using AIVA’s Creator plan ($15/month), they generated 10+ ad soundtracks—each matching the pace and feel of their product demos.
They saved over $2,000 compared to licensing from Epidemic Sound or Artlist.
2. Agencies Scaling Facebook Ad Creatives with Soundraw
A digital marketing agency running 20+ variations of a Facebook video ad for a retail client needed unique music per version to avoid ad fatigue. Instead of manually editing licensed music, they used Soundraw’s AI generator, which auto-adapts tracks to video structure.
This allowed the team to produce music for all versions in less than 2 hours, with zero licensing paperwork.
3. YouTube Creators Promoting Brands Using Mubert
Influencers who promote brands on their channels often struggle with copyright strikes. By using Mubert Render, creators can generate ad-friendly background music that’s synced to their voiceover and brand aesthetics.
The result: a smooth branded integration that feels polished—without worrying about takedowns.
How AI Music Saves Advertising Budgets
Here’s a breakdown of typical music production costs for a single 30-second ad vs. using AI tools:
| Task | Traditional Method | AI Music (e.g. AIVA / Mubert) |
|---|---|---|
| Custom composition | $800 – $5,000 | $0 – $50 (subscription) |
| Royalty-free licensing | $199 – $499 per track | Included in plan |
| Revisions / edits | $100 – $300 per change | Free with regeneration |
| Time to produce | 5 – 10 days | 5 – 15 minutes |
Best AI Music Tools for Advertising
Here are top AI music generators brands are using for ads today:
| Tool | Best For | Pricing | Licensing for Ads |
|---|---|---|---|
| AIVA | Cinematic, orchestral, elegant ads | From $15/month | Creator plan includes commercial use |
| Mubert | Social media ads, fast output | Free & paid plans | Creator plan needed for monetization |
| Soundraw | Structured video editing | $16.99/month | Full commercial rights |
| Amper Music | TV/OTT and branded campaigns | Custom pricing | Commercial use allowed with export |
Licensing: The Key to Legal Use in Ads
Not all AI music is automatically safe for advertising. To avoid copyright issues:
Always use a commercial license (included in paid plans)
Download the license certificate with each track
Avoid using free versions in client or monetized content
Store license files for YouTube, TikTok, Meta, etc.
Platforms like AIVA and Mubert provide downloadable proof of license. Keep this as backup if a Content ID match occurs.
Where AI Music Fits in the Advertising Funnel
AI music can be used across every touchpoint in your brand funnel:
Top of Funnel (awareness): YouTube pre-rolls, reels, cinematic intros
Middle Funnel (consideration): Explainer videos, product demos, testimonials
Bottom Funnel (conversion): Social proof clips, CTA-focused ads, app downloads
Retention: Email header videos, loyalty program videos, onboarding walkthroughs
You can adapt tone and style (e.g., upbeat electronic, ambient piano, epic orchestral) to support your messaging at each stage.
Common Mistakes to Avoid
?? Using free AI music in monetized ads
?? Not downloading the license certificate
?? Forgetting to test how music sounds across devices
?? Reusing identical tracks in multi-version campaigns
?? Relying solely on AI without human review
?? Always A/B test music in your ad versions—even AI-generated music should be audience-validated.
Conclusion: Why More Brands Are Turning to AI Music
AI music is no longer a novelty. It’s becoming a standard tool in modern advertising workflows—helping teams stay lean, creative, and legally compliant.
From startup founders to agencies managing multiple clients, the appeal is clear:
Save time
Save budget
Avoid copyright headaches
Scale creative production with flexibility
If you’re not already integrating AI music into your advertising, now’s the perfect time to start. The tools are mature, the quality is broadcast-ready, and the licensing is simple—just what today’s fast-paced marketing landscape demands.
Frequently Asked Questions
Can I use AI-generated music in paid advertising?
Yes, as long as you’re using a platform like AIVA, Soundraw, or Mubert and have the proper commercial license.
Is AI music good enough for TV ads?
Many brands use AI music for OTT and broadcast ads. AIVA and Amper Music offer professional-grade compositions suitable for TV.
Will I get a copyright strike on YouTube if I use AI music?
Not if you have the correct license. Always download and retain your license document when using AI music in ads.
Can I resell an ad with AI music to clients?
Only if your license allows redistribution. AIVA Pro and Mubert Enterprise plans typically cover client projects.
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